If you’re going to make a great product, you need to allow me to do what I like with it. That means that I can simply grab my files from your USB device by copying and pasting them like any other file. I do not want to have to use your (Mac and Linux incompatible) software (which isn’t very good anyways) to grab (my) files from the (my) device.

I do not want my files to be in a non-standard, proprietary format. I want them to be in a free format, or barring that, a well-known, well-implemented format.

Otherwise your device is just another annoying black box that will never live up to its full potential; it will also turn its owner off your products (it did for me).

Or, barring all of that, at least say on your website that you have to jump through all these hoops. That would be nice.