Premiere Fitness
My wife just got back from a Premiere Fitness evaluation. This is something they make you do ostensibly for insurance reasons, which is a load of crock, because you’re allowed to use the gym even without the fitness test/evaluation. This is probably because they have a huge backlog of fitness tests to do, but still. It’s a load of crap.
Now, I have to say the gym is nice. The equipment is new, there’s a nice variety of stuff, and you know, it’s a gym. We do our thing.
But my wife was just pressured for 15 minutes or so after the fitness test to buy a bunch of sessions with a personal trainer. Which is really neat: After a gruelling fitness test where you feel terrible about yourself because you’re basically made out of dough, they give you all the stats about exactly how much dough you’re made of, and then proceed to try to sell you an oven.
Guess what: I know how this works. I know how to up-sell. I know where your bread is buttered. It’s selling the extras. It’s like extended warranties at Future Shop. We can barely afford to go the gym as it is, but we’re doing it because we want to feel better about ourselves. We’re not trying to run a triathlon.
We may be out of shape, but we’re not idiots.
Tags: fitness, idiots





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