You’re going to think what we sell you. No, really. You are. If you could avoid it, you already would have. It’s on sale at the corner store. It’s on sale at the big box down the street. It’s on sale at your doctor’s office. It’s on sale in every aisle of your church.

The fact that it doesn’t have a price tag on it doesn’t mean you’re not selling it. It certainly doesn’t mean you’re not buying it. That you simply rebranded yourself different without changing anything speaks to that fact.

Well, you say, this here is different and that there is different and we don’t do this and we don’t do that, so clearly we are not this and are that. But there it is, your shopping cart of isms and isn’tms. It’s gloriously subtle. But there it is.

You’ve got a bit of time to power down, so you decided to read this. Why? You decided to feel threatened because clearly this is for you. Why? You threw up ten reasons. Why?

Because, silly. You’re going to think what we sell you. Simple, easy, pervasive. The irony is it’s not what you think. It’s something else.

Tags: honesty